Enjoy the light! This was the slogan adopted by Rubinetterie Treemme to present its products at Cersaie 2022, with an event within the event conceived to engage and amaze visitors.
The light, emotion and magic of summer evenings in Italy characterised the stand designed by the Q-bic architecture firm.
“We wanted the stand to fully reflect the Italian-crafted philosophy of Rubinetterie Treemme. We immediately thought of one of the symbols that best represents Italian towns: the piazza, with each square having its own particular allure and traditions.” This is how Q-bic’s Marco Baldini explained the idea behind the project.
Five intense, engaging, absorbing days, in which Rubinetterie Treemme presented the new collections, enhancing them with a typically Italian setting, represented by the squares that form the beating heart of the neighbourhoods, villages and town of the bel paese.
Enriched and embellished with spectacular lighting, the stand recreated the very idea of a meeting place, a place to share, create and socialise.
During the event, numerous professionals and operators in the sector were left in awe by the enchanting atmosphere created by the stand and the innovative features and style of the designer items by Rubinetterie Treemme.